COMMUNITY
Community isn’t a platform. It’s a reason for people to come together — and keep coming back.
The right community starts with a clear purpose: who it serves, why people would gather, and the value it creates for everyone involved.
Before you build, answer the questions that make a community worth joining.
WHO is the community for?
WHY would they gather?
WHAT would they do together?
WHAT VALUE would people receive?
WHAT VALUE would the organization receive?
CAN the community be sustained?
There’s more than one way to bring people together.
Customer, creator, paid membership, brand insider, learning, peer, and ambassador communities each require a different reason to exist.